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Scotland’s Social Marketing Conference 2010
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Friday 5th February 2010
Edinburgh Grosvenor Hotel, Edinburgh
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Conference chair:Keynote speakers:Also presenting:- Catriona Ness, Improvement & Development Manager, Public Health Directorate, NHS Tayside
- Matt Howick, Director, The Social Marketing Gateway
- Dr Ray Lowry, Senior Lecturer, University of Newcastle
- Gregor Urquhart, Communications Director, Young Scot
- Martine Stead, Deputy Director, Institute for Social Marketing
- Shelagh Young, Project Manager (Climate Change), Sustainable Development Commission
- Darcie Tanner Condie, Digital Media Analyst, CIVIC
- Richard Draycott, Editor, The Drum
- Anne Marte Bergseng, Communications and Engagement Manager, Sustainable Development CommissionScotland
- Lindsay Linton, Managing Director, Advance Social Marketing
- Gloria Coats, Senior Communications Manager, NHS Health Scotland
- Laura Mullen, Senior Health Improvement Officer, West Dunbartonshire CHP
- Phil Affleck, Managing Director, Adept Marketing & Communications Ltd
Social marketing plays an increasingly important role in the delivery of public policy and is used by government, the public sector and charities to influence attitudes and behaviour with recent campaigns focusing on wide ranging health outcomes, crime reduction initiatives and climate change objectives amongst others. The 3rd Holyrood Scottish Social Marketing conference will be an opportunity to discuss effective campaigning, share best practice and network with other social marketing and communications professionals.
The conference will bring together social marketing experts and practitioners to consider issues around planning, presenting and measuring the effectiveness of a social marketing campaign, to explore how to deliver genuine behavioural change and given the tight economic times, particularly for those in the public sector, to examine how organisations can deliver change on a budget.
We are delighted that John Bromley, the new Director of the National Social Marketing Centre will be the opening keynote speaker at the conference.
If your organisation is concerned with changing people’s behaviour to improve society, whether you are in the public, voluntary or private sector, this conference will give you the knowledge and tools you need to develop an effective campaign. The conference will also hear more about the new National Occupational Standards in Social Marketing, which were introduced in April, and how they are working in practice.
Breakout sessions will offer delegates the opportunity for delegates to learn more about social marketing whether they are new to the field or a more experienced practitioner.
We will also offer delegates the chance to present their social marketing campaign to a panel of experts who will offer advice on how to make the best of their message. Sign up now as a delegate and email Jacqueline Cassidy to enter your campaign in the ‘pitch perfect’ session.
Breakout session topics include:
- Delivering a campaign in a recession
- First steps in designing a social marketing campaign
- Monitoring and measuring effectiveness
- Using social media for social change
- Social marketing upstream
- Making it personal: translating big ideas into individual change
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Conference development by: Jacqueline Cassidy
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Upcoming conferences
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September 2010 |
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October 2010 |
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